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TVI, Santa Bárbara

Santa Bárbara

Advertising, TVI

"Not everything that glitters is gold" is the tagline of the campaign for the TV Show Santa Barbara. Nationwide , our creativity was present in the press, billboards, internet and Media Capital Group channels.

Both the concept and the tagline of this creative work reflects the plot of Santa Barbara: a past history in a forgotten village with a gold mine, in the interior of Portugal. The only mine that produces Gold in Portugal, where not everything is what it seems and where the intrigue and the secrets it will override the importance of the ore.

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