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Sensodyne Pro-Esmalte, O Dente Seguro

O Dente Seguro

Brand Activation, Sensodyne Pro-Esmalte

Sensodyne Pro-Enamel is the toothpaste that best protects against acid erosion. With "The Safest Tooth", Sensodyne showed it"s ability to protect the smile of Belém Art Fest 2014 festival visitors.

Visitors had the opportunity to meet "The Safest Tooth", the best protected tooth in the festival. Accompanied by bodyguards, the "Tooth" interacted with people, taking pictures and offering samples to demonstrate Sensodyne Pro-Enamel protective qualities.

Additionally, visitors were surprised with a comparison of what it is to use Pro-Enamel, and what is having an unprotected smile, through adhesive vinyls in the bathrooms.


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